Innovation through experience
Hisense Ultra Short Throw
Laser TV Technology
Hisense ULED Local
Dimming Backlight Control Technology
The Hisense ULED, with multi-zone local dimming backlight control technology as the core, combines wide color gamut and image processing technology to improve the image quality display effect of liquid crystal screen and contains more than 210 technological patent innovations. Hisense names this technology the "ULED" and "U" is short for "ultra", implying "Ultimate". In the 2016 evaluation by the School of Display Technology of Southeast University, the Hisense ULED is comparable to the OLED in view of comprehensive image quality performance.
In 2013, the Hisense ULED prototype products appeared at CES in the United States and won the "Outstanding Innovations Design and Engineering Awards".
In 2014, the first generation of 4K ultra-high definition ULED products went on the market.
In 2015, the second generation of Hisense ULED TV products won the "Annual Golden Award for Display Technology" at CES in the United States and were listed on European and American markets. The German authoritative Video Magazine gave ULED TV a 6-star top evaluation.
In 2016, the third generation of Hisense ULED TV products covered multiple sizes, which were listed in 57 countries and regions simultaneously, and exported the technology to the world.
In April 2017, Hisense released ULED U7 Series TV, the first customized World Cup product for fans around the world, which redefined the smart TV. In November 2017, Hisense launched the 2018 World Cup Limited Edition of 75-inch Hisense U9 Ultra Image Quality TV to the whole world. Hisense took the lead with the backlight zone control of 1000 Zone, pushing the ULED development to a new level.
The ULED TV has achieved perfect image quality expression with high contrast, high color gamut and high speed response, is equivalent to the OLED one in regard to color saturation and contrast performance and more advantageous than OLED one as far as brightness and technological maturity. Compared with common LED backlight products, the ULED ones have more obvious advantages, namely, the contrast can be increased by more than ten times and the color gamut range has reached 85%BT.2020. At present, for the ULED technology, Hisense has obtained 13 invention patents and successively secured patent authorization from the United States (Patent No.: US008031166B2) and Europe (Patent No.: EP2056284).
Hisense Image Quality Chip Technology
Founded in 2002, Hisense Chip Co., Ltd. is a world-class chip design enterprise specializing in digital audio and video image solutions. From the original single products of digital TVs, it has developed into a technology supplier focusing on the core chips and solutions of televisions, home appliances, intelligent terminals and intelligent commercial products. It has arranged technology research and development of the digital TV, multimedia processing, short range wireless communication, embedded microprocessor and LCD panel driver and other key technologies and formed a variety of batch application products.
Centered with the TV products of Hisense Electronics, Hisense Chip Co., Ltd. has made remarkable achievements in the field of integrated circuit design of digital video processing. In 2005, "Hi View" VPE1X, the first master chip of high definition TV processing in China, was successfully introduced and filled the gap in the very large scale special integrated circuit design of digital video processing in China.
In 2013, it successfully completed the development of the first domestic internet digital TV SOC chip using a domestic microprocessor, and the whole machine went on sale in mass production in the same year.
In 2015, it successfully developed the first 4K120Hz high-end image quality processing engine chip "Hi-View Pro", the first generation of ultra-high definition image quality engine chip in China. In 2017, it launched the second generation and applied them into the flagship smart TV of Hisense, peaking among the global televisions in terms of image quality.
In 2018, it produced the ultralow power Bluetooth chip HS2800 in bulk, applied them into the intelligent voice input terminal and moved into the fields of Internet of things.
During AWE in 2019, Hisense released the third generation of image quality chip of "Hi View". The chip has built-in AI-HDR picturesque scene engine, can clearly and naturally restore the texture details of the image, prevents the moving pictures from blur and tailing and makes the image more distinct and the details intact. At present, Hisense has established a highly vertically integrated industrial chain layout from the core chip to the display. Through continuous research & development and iteration of image quality processing chips such as "Hi View", Hisense has accumulated a large amount of experience in chip research & development and manufacturing. The "8K AI Picturesque Scene Engine Chip" has been under development and entering the master chip industry is under way.
Hisense "Cloud Brain" Technology
Hisense City "Cloud Brain" can provide city managers with an open platform covering the whole city. On this platform, they can freely access the urban management applications covering the whole scene in the fields of urban governance, traffic management, traffic governance, public safety management and provide urban managers with the support of intelligent decision-making in every field.
Hisense 5G Communications Technology
Hisense has been committed to 5G research since 2015. Hisense has successively joined IMT2020 (5G), 3GPP, GTI and other important 5G promotion organizations. In 2018, Hisense joined the 5G terminal research and development alliance of three major operators in China. In September 2018, Hisense and China Mobile jointly completed the first industrial 5G end-to-end 8K ultra high definition video demonstration based on the 3GPPR15 version.
On February 25, 2019, on the opening day of the World Conference on Mobile World Congress (2019MWC) in Barcelona, Spain, Hisense exhibited the 5G prototype mobile phone jointly developed with the Unisoc. It's going to launch its first 5G commercial mobile phone product in the third quarter of this year, representing new progresses of Hisense in 5G research and development.
AIot Technology
Hisense AI TV has been able to solve many life scenes of daily food, clothing, shelter, means of traveling and entertainment for users. Smart home can be accessed via one TV. For example, the TV can be used to control the washing machine to "start washing clothes", control the air conditioner to "adjust the certain temperature", and control the microwave oven to "start baking at 8 o'clock in the morning". Under such circumstances, in 2019, Hisense will set up a globally shared cloud service platform in Asia, Europe, Australia and the Americas, unify AI and operations and establish global service advantages.
Many TV brands are also talking about AIOT this year, but most of them use TV as control and display equipment without scene linkage and emotional transmission. The "social media" attribute of TV itself has been greatly ignored. Survey data show that, among the functions that young netizens aged 18-24 in the United States most want to realize on TV, group games rank first and chatting while watching programs rank second, which also fully illustrates users' desires for social functions on TV.
Hisense will launch the social TV very soon to allow family members to have interactive video chats at any time. The TV can be used by parents and children to reunite and communicate in real time, and support one-click switching of small window chat modes, so you can chat with family members and friends while watching video contents. Friends can even watch movies and TV shows, cheer for favorite teams, play cards and sing together, and share, talk about and recommend relevant contents in the Circle of Friends of TV in real time.
Hisense social TV can provide real-time connection between people and people, people and things, and things and things in the family scene. It is a full-scene large-screen intelligent terminal with social center, AIoT display control center and perception center. With its unique "social" advantage, Hisense can put a dent in the AIoT era in advance. It will take this as a breakthrough and establish Hisense's industrial position in AIoT era based on Hisense's advantages of hardware foundation and global service.
Hisense Ultra High
Definition Display Technology
Over the years, Hisense has accumulated profound experience in image processing and display technology. For its ULED TV products, Hisense has comprehensively improved core performance such as screen brightness, contrast, layering, dark field details and response speed through independently developed ultra-quality processing technology and a new generation of "Hi View" chip. On this basis, Hisense has realized 4K display for its ULED TV and laser TV. At the same time, Hisense has also launched U9 series TV with the most partitions and the highest degree of image refinement in the world, realized the 8K display and is ready for the advent of 5G era.
In addition to 4k and 8K TV products, Hisense has also been continuously trying in the aspect of the replacement of old growth drivers with new ones and the industrial chain expansion. Hisense applied 4K and 8K image processing and display technologies into medical display and surgical scenes, and developed and launched 4K medical Consultation Display, 8MP HD Consultation Display, 4K Endoscope/OR Display, 4K Digital Operation imaging solution (from video capture to display and transmission are 4K system) etc. The ultra HD medical display marketing has a scale of billions of yuan.
Next, with the popularization of 5G technology featuring "ultra-high network speed" and "ultra-low delay", the transmission of 4K and 8K ultra-high definition contents will be no longer "jammed", which will greatly stimulate the demands of various industries for 4K and 8K ultra-high definition display products and open up greater market space for Hisense TV and Hisense smart medical products.
Hisense Ultra Short Throw
Laser TV Technology
Hisense positioned the Laser TV as the next generation of TV, taking the lead in entering the field of laser TV in 2007 and obtaining the support from the National 863 Program.
The Laser TV is a disruptive and innovative product, and combines the advantages of projection technology and TV technology, which has reached or even surpassed the LCD TV in terms of user experience and image quality. By the end of October 2018, 503 patents for laser projection were applied for and 161 were authorized. 82 patents and inventions in foreign countries (United States, Europe) were applied for and 15 were authorized.
Hisense produced the world's first 100-inch ultra short throw laser TV, 100-inch 4K ultra short throw laser TV, ultra short throw dual-color laser TV and the world's first 300-inch laser cinema. At CES in 2019, Hisense released the 70-inch TriChroma laser TV, which is the first time for the industry to test the size of laser TV to 70 inches and is also the first time to apply the three-color laser display technology into small- and medium-sized televisions.
TriChroma laser TVs produce all colors by laser without any supplement of color wheel, almost meet 100% of the BT.2020 standard and is a true three-color laser TV. Three-color laser display is regarded as the ultimate solution to the laser display and its color expression is better than other display schemes known to mankind. Hisense has fully upgraded its display performance, sound effects and intelligent experience of the its laser TVs, which can meet the needs of users for all scenes of large-screen audio and video products in the home. After the 80-inch laser TV was marketed by Hisense, it became the CMM TOP 50 model in the first week of its listing with sales exceeding 2,500 sets within two months, leaping to TOP 1 in the 26th week, ranking TOP 10 steadily for several weeks, and becoming the most eye-catching and popular product in the industry since the second half of 2018. Hisense laser TV has also become the undisputed leader in the global laser TV market and the absolutely main force in the super-large screen TV market.
Hisense ULED Local
Dimming Backlight Control Technology
The Hisense ULED, with multi-zone local dimming backlight control technology as the core, combines wide color gamut and image processing technology to improve the image quality display effect of liquid crystal screen and contains more than 210 technological patent innovations. Hisense names this technology the "ULED" and "U" is short for "ultra", implying "Ultimate". In the 2016 evaluation by the School of Display Technology of Southeast University, the Hisense ULED is comparable to the OLED in view of comprehensive image quality performance.
In 2013, the Hisense ULED prototype products appeared at CES in the United States and won the "Outstanding Innovations Design and Engineering Awards".
In 2014, the first generation of 4K ultra-high definition ULED products went on the market.
In 2015, the second generation of Hisense ULED TV products won the "Annual Golden Award for Display Technology" at CES in the United States and were listed on European and American markets. The German authoritative Video Magazine gave ULED TV a 6-star top evaluation.
In 2016, the third generation of Hisense ULED TV products covered multiple sizes, which were listed in 57 countries and regions simultaneously, and exported the technology to the world.
In April 2017, Hisense released ULED U7 Series TV, the first customized World Cup product for fans around the world, which redefined the smart TV. In November 2017, Hisense launched the 2018 World Cup Limited Edition of 75-inch Hisense U9 Ultra Image Quality TV to the whole world. Hisense took the lead with the backlight zone control of 1000 Zone, pushing the ULED development to a new level.
The ULED TV has achieved perfect image quality expression with high contrast, high color gamut and high speed response, is equivalent to the OLED one in regard to color saturation and contrast performance and more advantageous than OLED one as far as brightness and technological maturity. Compared with common LED backlight products, the ULED ones have more obvious advantages, namely, the contrast can be increased by more than ten times and the color gamut range has reached 85%BT.2020. At present, for the ULED technology, Hisense has obtained 13 invention patents and successively secured patent authorization from the United States (Patent No.: US008031166B2) and Europe (Patent No.: EP2056284).
Hisense Image Quality Chip Technology
Founded in 2002, Hisense Chip Co., Ltd. is a world-class chip design enterprise specializing in digital audio and video image solutions. From the original single products of digital TVs, it has developed into a technology supplier focusing on the core chips and solutions of televisions, home appliances, intelligent terminals and intelligent commercial products. It has arranged technology research and development of the digital TV, multimedia processing, short range wireless communication, embedded microprocessor and LCD panel driver and other key technologies and formed a variety of batch application products.
Centered with the TV products of Hisense Electronics, Hisense Chip Co., Ltd. has made remarkable achievements in the field of integrated circuit design of digital video processing. In 2005, "Hi View" VPE1X, the first master chip of high definition TV processing in China, was successfully introduced and filled the gap in the very large scale special integrated circuit design of digital video processing in China.
In 2013, it successfully completed the development of the first domestic internet digital TV SOC chip using a domestic microprocessor, and the whole machine went on sale in mass production in the same year.
In 2015, it successfully developed the first 4K120Hz high-end image quality processing engine chip "Hi-View Pro", the first generation of ultra-high definition image quality engine chip in China. In 2017, it launched the second generation and applied them into the flagship smart TV of Hisense, peaking among the global televisions in terms of image quality.
In 2018, it produced the ultralow power Bluetooth chip HS2800 in bulk, applied them into the intelligent voice input terminal and moved into the fields of Internet of things.
During AWE in 2019, Hisense released the third generation of image quality chip of "Hi View". The chip has built-in AI-HDR picturesque scene engine, can clearly and naturally restore the texture details of the image, prevents the moving pictures from blur and tailing and makes the image more distinct and the details intact. At present, Hisense has established a highly vertically integrated industrial chain layout from the core chip to the display. Through continuous research & development and iteration of image quality processing chips such as "Hi View", Hisense has accumulated a large amount of experience in chip research & development and manufacturing. The "8K AI Picturesque Scene Engine Chip" has been under development and entering the master chip industry is under way.
Hisense "Cloud Brain" Technology
Hisense City "Cloud Brain" can provide city managers with an open platform covering the whole city. On this platform, they can freely access the urban management applications covering the whole scene in the fields of urban governance, traffic management, traffic governance, public safety management and provide urban managers with the support of intelligent decision-making in every field.
Hisense 5G Communications Technology
Hisense has been committed to 5G research since 2015. Hisense has successively joined IMT2020 (5G), 3GPP, GTI and other important 5G promotion organizations. In 2018, Hisense joined the 5G terminal research and development alliance of three major operators in China. In September 2018, Hisense and China Mobile jointly completed the first industrial 5G end-to-end 8K ultra high definition video demonstration based on the 3GPPR15 version.
On February 25, 2019, on the opening day of the World Conference on Mobile World Congress (2019MWC) in Barcelona, Spain, Hisense exhibited the 5G prototype mobile phone jointly developed with the Unisoc. It's going to launch its first 5G commercial mobile phone product in the third quarter of this year, representing new progresses of Hisense in 5G research and development.
AIot Technology
Hisense AI TV has been able to solve many life scenes of daily food, clothing, shelter, means of traveling and entertainment for users. Smart home can be accessed via one TV. For example, the TV can be used to control the washing machine to "start washing clothes", control the air conditioner to "adjust the certain temperature", and control the microwave oven to "start baking at 8 o'clock in the morning". Under such circumstances, in 2019, Hisense will set up a globally shared cloud service platform in Asia, Europe, Australia and the Americas, unify AI and operations and establish global service advantages.
Many TV brands are also talking about AIOT this year, but most of them use TV as control and display equipment without scene linkage and emotional transmission. The "social media" attribute of TV itself has been greatly ignored. Survey data show that, among the functions that young netizens aged 18-24 in the United States most want to realize on TV, group games rank first and chatting while watching programs rank second, which also fully illustrates users' desires for social functions on TV.
Hisense will launch the social TV very soon to allow family members to have interactive video chats at any time. The TV can be used by parents and children to reunite and communicate in real time, and support one-click switching of small window chat modes, so you can chat with family members and friends while watching video contents. Friends can even watch movies and TV shows, cheer for favorite teams, play cards and sing together, and share, talk about and recommend relevant contents in the Circle of Friends of TV in real time.
Hisense social TV can provide real-time connection between people and people, people and things, and things and things in the family scene. It is a full-scene large-screen intelligent terminal with social center, AIoT display control center and perception center. With its unique "social" advantage, Hisense can put a dent in the AIoT era in advance. It will take this as a breakthrough and establish Hisense's industrial position in AIoT era based on Hisense's advantages of hardware foundation and global service.
Hisense Ultra High
Definition Display Technology
Over the years, Hisense has accumulated profound experience in image processing and display technology. For its ULED TV products, Hisense has comprehensively improved core performance such as screen brightness, contrast, layering, dark field details and response speed through independently developed ultra-quality processing technology and a new generation of "Hi View" chip. On this basis, Hisense has realized 4K display for its ULED TV and laser TV. At the same time, Hisense has also launched U9 series TV with the most partitions and the highest degree of image refinement in the world, realized the 8K display and is ready for the advent of 5G era.
In addition to 4k and 8K TV products, Hisense has also been continuously trying in the aspect of the replacement of old growth drivers with new ones and the industrial chain expansion. Hisense applied 4K and 8K image processing and display technologies into medical display and surgical scenes, and developed and launched 4K medical Consultation Display, 8MP HD Consultation Display, 4K Endoscope/OR Display, 4K Digital Operation imaging solution (from video capture to display and transmission are 4K system) etc. The ultra HD medical display marketing has a scale of billions of yuan.
Next, with the popularization of 5G technology featuring "ultra-high network speed" and "ultra-low delay", the transmission of 4K and 8K ultra-high definition contents will be no longer "jammed", which will greatly stimulate the demands of various industries for 4K and 8K ultra-high definition display products and open up greater market space for Hisense TV and Hisense smart medical products.